How to Promote Your Blog: 4 Best Blog Promotion Strategies
A blog promotion strategy is the last milestone to cover for a blog post to reach its maximum traffic.
Creating a blog post takes a lot of effort. With all the research, verification of facts and information, keeping the copy plagiarism free and grammatically correct; finally, a blog post gets created. But just because a blog post is filled with great knowledge and useful tips doesn’t mean it will naturally reach its target audience.
According to studies, approximately seven million blog posts get published every day. A blog piece can easily get lost in the search result if not optimised and pushed for more traffic on the right platforms.
To overcome such blog marketing difficulties, having a blog promotion strategy is an absolute must. It helps in organised content marketing and management.
In this blog, I will discuss blog promotion strategies you can use to give your blogs the ample boost required to reach the right audience.
Pre-requisites to Execute a Blog Promotion Strategy
A blog promotion strategy only works when a blog post is optimised for search and social. Without the appropriate links, image quality, and offer, a blog post with immense promotions can go to waste.
Here are the prerequisites marketers must keep in mind before executing a blog promotion strategy:
1. On-Page SEO
It refers to optimising every aspect of the blog post, be it the copy, images, or design. To make the page easily indexable and searchable, it is essential to focus on the following:
- Page Speed
- Compatibility with smaller screens
- Keyword placement and presence in copy, meta title, and meta description.
- Alt tags
- Internal linking
2. Understanding UTM Links and Bitly
Marketers keen to understand their website or landing page’s traffic without wasting money on tracking apps must use UTM links. UTM or Urchin Tracking Modules are phrases of text added at the end of a URL called UTM parameters. These parameters help identify the source of a particular user click. From it, brands can determine their most profitable sources of traffic.
A UTM link can look like this:
There are various UTM parameters used for understanding different aspects of incoming traffic. Some of the most used UTM parameters are:
Source: represents the source of the traffic which is Facebook. (utm_source)
Medium: represents the type of traffic a brand gets; in this example, social media traffic. (utm_medium)
Campaign: represents the type of marketing campaign the link is connected to. (utm_campagin)
Companies can add more parameters if they like. To build UTM links, marketers can use this tool by Google: Campaign URL Builder. The performance of UTM links can be checked by logging in to Google Analytics, going to the acquisition, and then campaigns.
But UTM links can often be bulky, so converting them into short links is better for easy submission and usage. To shorten a UTM link, marketers can use Bitly, a free URL-shortening tool.
4 Best Blog Promotion Strategies
Blog promotion strategies can expand to paid and organic tactics. It is always advised to start with organic blog promotions as it helps understand which channels bring quality traffic. The brand can strengthen its blog promotions using paid advertising on such channels.
Let’s discuss the strategies:
Organic blog promotion takes time to reach the audience but is effective and gives returns over time. To promote a blog organically, it is crucial that the marketer understands the essential aspects of a blog and what will be worth converting into an intriguing sneak peek for the blog post. For reaching out to target consumers organically, there are many channels a brand can utilise; let’s discuss some.
1. Social Media
A strong social media presence is great as a part of the blog promotion strategy. Different social media like Instagram, Twitter, Facebook, Dribble, LinkedIn, etc., all cater to diverse audiences and act as the perfect ground to test where a brand’s content can find more leverage.
A company can share infographics, images, videos, shorts, etc., and participate in every form of creative communication to connect with its audience.
Before rolling out a social media blog promotion strategy, a marketer must identify two things:
- What blog content can be creatively repurposed into a social media post that can attract the audience?
- What are a social media platform’s target audience and purpose? For example, Instagram mostly caters to teens and people in their early 20s. It focuses on visual content and is better suited for images and videos.
A clear answer to these two questions pushes for a great start to a social media blog promotion strategy.
Here are some examples:
For blog promotions, emails are an age-old strategy. Around 82% of B2B marketers use email newsletters as a big part of their content marketing strategy. A company can promote single or multiple blogs in a single newsletter, depending on which style suits them better.
For better CTR, try to make the email newsletter’s subject line intriguing. Present the blog in a crisp and fresh manner, leaving a CTA at the end for readers who want to dive deeper into the topic. Attaching a lead magnet is also a proven way to get more readers to convert or explore the brand.
Here is an example of such email blog promotions:
3. Build a Network
Building external links and encouraging people to share blog posts on various platforms is a great of reaching out to new audiences. It helps create new pathways toward the blogs and strengthens their positions at the top of the SERPs. It is always good to have a wide network of connections on various authoritative sites for collaborations and link-building.
Such communities can also be created on forum-based social media sites like Quora, where marketers can answer blog post questions and link them at the end. Facebook groups and hashtags can also help reach the right audience.
For paid blog promotion strategy, there are many ways a marketer can go.
- Video Ads on Facebook
- Carousel Ads on Instagram
- Promoted Tweets on Twitter
- Sponsored Content on LinkedIn
All social media sites offer PPC ads which can be used to promote all types of marketing campaigns. A strategy to go for is to push pillar pages through paid advertising and support cluster topics with organic promotions. A blog post needs to be repurposed in various forms to make a paid ad look attractive.
To make things easier, marketers can use content promotion platforms like Missinglettr and Quuu.
Integrating Missinglettr into your blog promotion strategy helps you stay stress-free with social media promotions, as it goes out and does it for you. It is presented for promotions on various social media platforms and saves time by sharing a post through various accounts, increasing a blog post’s engagement. It can schedule and manage various social media content at once and help bring a holistic approach toward blog promotions.
Just like Missinglettr, Quuu is another content-sharing tool that connects with your site and gives content the ample boost it requires to reach out to the audience. It suggests content based on your website and helps you do blog promotions on all major social media channels with one click.
For a blog promotion strategy to work, marketers need to understand that they would need a mixture of organic and paid promotions. Organic traffic takes time, so a blog channel can be promoted through paid media. It is also essential that marketers don’t use social media channels only when it’s time to promote a campaign but post on them regularly to maintain engagement.
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