Bottom of the funnel (BoFu)
Bottom of the funnel deals with leads in touch with your sales team and at the final stage of making a purchase. Prospects present at this stage of the funnel know everything about your brand, its services, and pricing. BoFu marketing deals with making the prospect confident in making purchases from your company through personalised content and pitches.
What is the bottom of the funnel content?
Bottom of the funnel content contains:
- Social proof
- User-generated content
- Offers and discounts
- Competitor comparisons
For more information, check out this blog:
Nurture Bottom of the Funnel Leads With These Strategies
Interested in learning about in-depth lead nurturing?
Check out this guide to become an expert: B2B Lead Nurturing: The Ultimate Guide