Middle of the Funnel (Mofu)
Mofu marketing is all about establishing strong relationships with prospects through constant interaction via different lead nurturing strategies. The middle of the funnel deals with prospects who actively showcase interest in your services and brand. Such leads need to get nurtured with more information related to the brand, its services, and pricing.
What is the middle of the funnel content?
Middle of the funnel content contains:
- Case Studies
- Specification Sheets
Suggested Read: How to Nurture Leads With Middle of the Funnel Lead Generation
Interested in learning in-depth about lead nurturing?
Check out this guide to become an expert: B2B Lead Nurturing: The Ultimate Guide