CTR
What does CTR mean?
The click-through rate measures the number of clicks a CTA receives over a period. It helps analyse the performance of a CTA. As CTAs are widely used across marketing campaigns, CTR is a crucial metric in optimising them.
How to measure CTR?
![CTR formula](https://cdn.prod.website-files.com/60fe9e23f54d6f30554b74a4/65d359dd04c50caed54e237f_CTR%20formula.png)