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What is a CTA?

A call to action or CTA is a cue on the website or landing page that motivates leads to perform an action. It is present as a button or hyperlink on the web page and gets highlighted to make it noticeable. Some examples of CTA are “Sign up Now”, “Book my Seat”, etc.

How to create a CTA?

To create a CTA, marketers must first decide the specific action they want their visitors to perform. Companies use keywords that induce FOMO, urgency, or motivation and prompt the prospect to click on the CTA.