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Tools of the Trade

As the CEO of a landing page design firm that specialises in landing pages, lead generation and marketing automation as a service, I’m always on the search for the most innovative new marketing solutions that will benefit my company.

I don’t stake my expectations on a single unicorn tool. There are multiple best-of-breed solutions for each stage you’re at in your business journey.

From communicating with customers, personalizing marketing channels, devising new ideas to one-up the competition or speeding up lead generation and sales, there is a huge blue ocean in front of you.

You need to identify the right tools to use at the right stage- deploy them, and then integrate them with other tools to complete your toolbox.

By embracing appropriate tools, you can
To avoid diving blindly into an unknown tool, I’d like to offer some knowledge acquired from my learnings and experiments.

No matter what domain your business operates in, I have composed a list of tools that will pave the way towards helping businesses at varying stages and building up your business tech stack.

Access the full list of tools and insider discounts below!
Gemmi The Goods
The list contains many affiliate links, which means that if you click on one of the tool links, I’ll receive a small commission.
Many of the tool designers have even offered me special discounts. All the special offers can be found further down on this page.

Check out all the special deals below.

Tools for Pre-Start-Up

Creating your own startup company is similar to becoming a parent to a newborn child. In the pre-startup stage, you need to process and produce three forms of output: a product or service, a business plan, and building brand identity. Investing in the right tools mentioned below can help your team stay productive, better understand your customers, and keep expenses down.
Slack

WASEEM'S MUST HAVE

TEAM COMMUNICATION

Slack

Great for internal team communication. In our agency, we use Slack Connect and invite our clients to shared channels.

Trello

WASEEM'S MUST HAVE

PROJECT MANAGEMENT

Trello

It's a great project management application for keeping track of work and workflows within teams as well as with external partners. I've been using Trello in my agency for the past 5 years, and I find it easy on the eye and relatively straightforward to use.

Thrivecart

WASEEM'S MUST HAVE

Sales Funnel

Thrivecart

Thrivecart is an excellent online shopping cart solution that allows you to create high-converting checkout pages and collect money for your products and services.

Evernote

PRODUCTIVITY

Evernote

It's a note-taking tool that allows you to capture and organise ideas, projects, memories, and to-do lists, ensuring that nothing is lost.

Carrd.co

Landing Pages

Carrd.co

Carrd is a website builder that specialises in one-page sites. The tool allows you to construct anything, whether it's a landing page to collect emails, or something more complex.

Tools for Start-Up

At the startup stage, you begin developing systems to support your business model. A plan that includes forecasts, growing an email list and scaling operationally to steer the company towards the growth phase. The updated list below includes the best tools you need to launch and actively grow your startup.
Unbounce

WASEEM'S MUST HAVE

Landing Pages

Unbounce

Great for building landing pages, I have been using Unbounce for more than 5 years now. Hands-down it's the best landing page builder tool out there in the market.

ActiveCampaign

WASEEM'S MUST HAVE

Email MArketing

ActiveCampaign

ActiveCampaign is an ideal marketing solution tool which can scale to full marketing automation suite.

Slack

WASEEM'S MUST HAVE

TEAM COMMUNICATION

Slack

Great for internal team communication. In our agency, we use Slack Connect and invite our clients to shared channels.

Trello

WASEEM'S MUST HAVE

PROJECT MANAGEMENT

Trello

It's a great project management application for keeping track of work and workflows within teams as well as with external partners. I've been using Trello in my agency for the past 5 years, and I find it easy on the eye and relatively straightforward to use.

Dropbox

Cloud Storage

Dropbox

It's a fantastic cloud-based asset management tool that keeps all of your data in one location. You can quickly locate files and safely sync them across all of your devices, allowing you to access and share them with people within and outside our organization.

G:drive

Cloud Storage

G:Drive

Google Drive is a powerful and reliable cloud storage solution with an excellent free storage plan, productivity and collaboration features.

Zoom

TEAM COMMUNICATION

Zoom

Zoom is an easy-to-use video-conferencing app with large meeting capacities, a generous free plan, and a reliable streaming performance.

Loom

VIDEO MESSAGING

Loom

Record your screen, voice, and face to create an instantly shareable video in no time. The tool provides a more efficient and effective approach to communicate with team members and clients.

Thrivecart

WASEEM'S MUST HAVE

Sales Funnel

Thrivecart

Thrivecart is an excellent online shopping cart solution that allows you to create high-converting checkout pages and collect money for your products and services.

Evernote

PRODUCTIVITY

Evernote

It's a note-taking tool that allows you to capture and organise ideas, projects, memories, and to-do lists, ensuring that nothing is lost.

LeadGen App

WASEEM'S MUST HAVE

Form Builder

LeadGen App

Open up new sales opportunities by converting leads that you would lose with standard web forms. Build beautiful & user-friendly forms to get more leads that convert into customers.

Tools for Growth

This is the most important stage for establishing your product's market position, growing sales, and increasing profit margins. You need tools that focus heavily on lead generation and sales to ramp up your profits. Below are the tools for generating consistent income, adding new clients, and developing managerial skills to cross-collaborate within your internal teams, all operating together for your growth plans.
Unbounce

WASEEM'S MUST HAVE

Landing Pages

Unbounce

Great for building landing pages, I have been using Unbounce for more than 5 years now. Hands-down it's the best landing page builder tool out there in the market.

ActiveCampaign

WASEEM'S MUST HAVE

Email MArketing

ActiveCampaign

ActiveCampaign is an ideal marketing solution tool which can scale to full marketing automation suite.

Slack

WASEEM'S MUST HAVE

TEAM COMMUNICATION

Slack

Great for internal team communication. In our agency, we use Slack Connect and invite our clients to shared channels.

ClickUp

PROJECT MANAGEMENT

ClickUp

ClickUp is an incredibly versatile task management tool that lets you handle all types of tasks from a single platform, reducing the need to switch between apps.

Trello

WASEEM'S MUST HAVE

PROJECT MANAGEMENT

Trello

It's a great project management application for keeping track of work and workflows within teams as well as with external partners. I've been using Trello in my agency for the past 5 years, and I find it easy on the eye and relatively straightforward to use.

Dropbox

Cloud Storage

Dropbox

It's a fantastic cloud-based asset management tool that keeps all of your data in one location. You can quickly locate files and safely sync them across all of your devices, allowing you to access and share them with people within and outside our organization.

G:drive

Cloud Storage

G:Drive

Google Drive is a powerful and reliable cloud storage solution with an excellent free storage plan, productivity and collaboration features.

Zoom

TEAM COMMUNICATION

Zoom

Zoom is an easy-to-use video-conferencing app with large meeting capacities, a generous free plan, and a reliable streaming performance.

Loom

VIDEO MESSAGING

Loom

Record your screen, voice, and face to create an instantly shareable video in no time. The tool provides a more efficient and effective approach to communicate with team members and clients.

Thrivecart

WASEEM'S MUST HAVE

Sales Funnel

Thrivecart

Thrivecart is an excellent online shopping cart solution that allows you to create high-converting checkout pages and collect money for your products and services.

Evernote

PRODUCTIVITY

Evernote

It's a note-taking tool that allows you to capture and organise ideas, projects, memories, and to-do lists, ensuring that nothing is lost.

Screen Flow

Video Editing

ScreenFlow

ScreenFlow is a Mac-only, highly proficient screencasting and video editing app. You can effortlessly record any part of your screen or the entire monitor.

LeadGen App

WASEEM'S MUST HAVE

Form Builder

LeadGen App

Open up new sales opportunities by converting leads that you would lose with standard web forms. Build beautiful & user-friendly forms to get more leads that convert into customers.

Tools for Enterprise

You've already figured out how to be successful. Now you need to be able to reach additional markets, automate fast and stay ahead of your competitors. To speed up your expansion, consider the below-mentioned tools that can reliably generate revenues in the future and allow you to work in an effective and efficient manner.
Unbounce

WASEEM'S MUST HAVE

Landing Pages

Unbounce

Great for building landing pages, I have been using Unbounce for more than 5 years now. Hands-down it's the best landing page builder tool out there in the market.

ActiveCampaign

WASEEM'S MUST HAVE

Email MArketing

ActiveCampaign

ActiveCampaign is an ideal marketing solution tool which can scale to full marketing automation suite.

Slack

WASEEM'S MUST HAVE

TEAM COMMUNICATION

Slack

Great for internal team communication. In our agency, we use Slack Connect and invite our clients to shared channels.

G:drive

Cloud Storage

G:Drive

Google Drive is a powerful and reliable cloud storage solution with an excellent free storage plan, productivity and collaboration features.

Zoom

TEAM COMMUNICATION

Zoom

Zoom is an easy-to-use video-conferencing app with large meeting capacities, a generous free plan, and a reliable streaming performance.

Loom

VIDEO MESSAGING

Loom

Record your screen, voice, and face to create an instantly shareable video in no time. The tool provides a more efficient and effective approach to communicate with team members and clients.

Thrivecart

WASEEM'S MUST HAVE

Sales Funnel

Thrivecart

Thrivecart is an excellent online shopping cart solution that allows you to create high-converting checkout pages and collect money for your products and services.

Evernote

PRODUCTIVITY

Evernote

It's a note-taking tool that allows you to capture and organise ideas, projects, memories, and to-do lists, ensuring that nothing is lost.

Screen Flow

Video Editing

ScreenFlow

ScreenFlow is a Mac-only, highly proficient screencasting and video editing app. You can effortlessly record any part of your screen or the entire monitor.

LeadGen App

WASEEM'S MUST HAVE

Form Builder

LeadGen App

Open up new sales opportunities by converting leads that you would lose with standard web forms. Build beautiful & user-friendly forms to get more leads that convert into customers.