What is intent-based marketing?
Intent-based marketing refers to marketing campaigns that target prospects that showcase purchase intent through online behaviour. Intent-based marketing aids in campaign decision-making and marketing effectiveness.
What B2B intent data?
Intent data represents information that helps in executing intent-based marketing. It helps understand user intent and which prospects you should focus on. B2B intent data contains service page visits, competitor page visits, common searches, attributes of the potential client’s business, etc.
Suggested read: What is Intent-Based Marketing- Types and Benefits
Interested in learning about in-depth lead nurturing?
Check out this guide to become an expert: B2B Lead Nurturing: The Ultimate Guide