All types of marketing, be it inbound or outbound, have strategies and steps that are crucial but also repetitive. Email marketing, lead nurturing, lead scoring & segmentation, etc., are all essential to creating personalised user experiences but require a lot of data organisation and analysis.
Marketing automation solves this problem by automating the most tedious work without compromising efficiency. Most B2B marketing automation platforms like ActiveCampaign, Hubspot, Plezi, etc., offer SaaS that helps build better customer journeys and sales funnel.
Suggested Read: B2B Marketing Automation: What is it and How to Use it to Drive Sales
Interested in learning in-depth about lead nurturing?
Check out this guide to become an expert: B2B Lead Nurturing: The Ultimate Guide