What is lead scoring?
Lead scoring is the process of assigning a value to each lead you produce based on their online behaviour and attributes to understand their sales readiness better. Marketers rate leads based on various factors based on their marketing goals. Lead scoring aids sales and marketing teams, prioritising leads and increasing the conversion rate.
How to build a lead scoring model?
Developing a lead scoring model is not easy, and that is why I have a dedicated blog for it. Check out the blog here:
How to Create a Lead Scoring Model
Interested in learning in-depth about lead nurturing?
Check out this guide to become an expert: B2B Lead Nurturing: The Ultimate Guide