Lead Nurturing

What is lead nurturing?

Lead nurturing is the process of building and maintaining interactive relationships with prospects and customers. A lead nurturing program focuses on marketing efforts that discuss prospects’ requirements and deliver information that solves queries and raises brand awareness.

Lead nurturing is a never-ending process that covers all four stages of a sales funnel. It does so with the help of methods like lead scoring, lead segmentation, marketing automation, etc.

If you want to fully understand what is lead nurturing, then check out this comprehensive guide about it:
B2B Lead Nurturing: The Ultimate Guide