What is lead segmentation?
Lead segmentation is the process through which prospects get separated into groups based on their attributes and online behaviour. It helps in generating and sharing personalised content with the target audience.
What are the attributes and behaviour on which leads get segmented?
Online behavioural segmentation includes CTR, open rate, brand’s web page visits, lead magnets downloaded, etc.
Attributes-based segmentation includes filmography, geography, demography, etc.
For more info, check out: Things to do Before Setting Up a Lead Nurturing Plan.