Marketing Qualified Lead (MQL)
Marketing Qualified Leads are the prospects who have responded to your ToFu marketing efforts. They have shown a keen interest in understanding how your services can solve their problems. Such leads are familiar with your brand but require more information regarding the services, benefits, prices, and packages.
Interested in learning in-depth about lead nurturing?
Check out this guide to become an expert: B2B Lead Nurturing: The Ultimate Guide