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Marketing Qualified Lead (MQL)

Marketing Qualified Leads are the prospects who have responded to your ToFu marketing efforts. They have shown a keen interest in understanding how your services can solve their problems. Such leads are familiar with your brand but require more information regarding the services, benefits, prices, and packages.

To convert a prospect from an IQL to an MQL, marketers must focus on various lead nurturing campaigns, like lead segmentation, email nurturing, cross-channel marketing, etc.

Suggested Reads:
What are the Three Stages of the Buyer’s Journey
How to Create a Buyer Journey Map: A Complete Guide

Interested in learning in-depth about lead nurturing?
Check out this guide to become an expert: B2B Lead Nurturing: The Ultimate Guide