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Cross-selling meaning

Cross-selling is the process of motivating clients to buy services or products that complement their original purchase. For example, when you buy a new phone, the retailer often asks you to buy a mobile cover for its protection, which is nothing but cross-selling.

How to cross-sell to existing customers?

Marketers do cross-sell with the help of email nurturing campaigns that involve sharing a series of emails with the client that educates them about the cross-sell offers. Discounts help in making the choice easier for customers.