What are existing customers?
An existing customer implies a person actively making purchases from a brand. Such clients showcase positive online behaviour and stay in constant touch with customer services. It is crucial to always take feedback from existing customers as they are utilising your services timely and can make up for the best assessments.
How do you market to an existing customer?
Existing customers are already well-aware of a brand and the quality of its services. Marketers must leverage it and upsell and cross-sell updates and new services to such customers with the help of email nurturing sequences.
If you want to know how to re-engage past customers, check out this blog:
5 B2B Lead Nurturing Tactics To Re-Engage Past Customers