Email Nurturing Sequences
What are email nurturing sequences?
Email nurturing sequences refer to a series of emails that share relevant content with leads. It helps build interactive relationships with the prospects and moves them slowly towards the end of the sales funnel. Personalisation gets implemented in email nurturing sequences by analysing a potential customer’s online behaviour and attributes.
How long should a nurture email sequence be?
The length of a nurture sequence varies from business to business. Companies can figure it out by analysing the length of the previous sales cycle. While email nurturing sequences like welcome series and book a call series can last for a month, educational series can go on for a year.
For more information, check out this blog:
A Simple Guide For Email Nurturing Campaigns With Examples
Lead nurturing is an advanced lead generation topic.
Learn how to do it right with this expert guide: B2B Lead Nurturing: The Ultimate Guide