What do you mean by brand awareness?
Brand awareness is a term used in marketing to understand the extent to which the target audience is familiar with a brand. It helps in gaining traffic and establishing new brands in the market.
What is a brand awareness strategy?
Brand awareness strategies involve connecting with consumers through various online platforms like social media, email, landing pages, newsletters, etc., and serving potential customers with the content of their interest. Drip email marketing, expert blogs, display ads, etc., are some popular methods to generate brand awareness.
Understand the difference between lead generation and brand awareness here:
Lead Generation Vs Brand Awareness: Where To Focus Your Effort