What is drip marketing?
Drip marketing refers to sharing informational and promotional content with potential customers over a period. It helps brands stay at the top of consumer minds and establish numerous touchpoints with the leads. Marketers use drip marketing tactics on channels like email and social media to keep in touch with clients and prospects.
If you want to understand the difference between drip campaigns and nurturing campaigns, then check out this blog:
Drip Campaign vs Nurture Campaign: Which One to Choose