Transform Your B2B Website: Unleash the Power of Conversion with Our Ultimate CRO Checklist!
Learn More

Landing pages

What are landing pages?

A landing page is a separate web page designed exclusively for a marketing or promotional campaign. It’s where a visitor “lands” after clicking on a link in an email or ads from search sites and social channels. Landing pages have a single goal called a call to action ( CTA).

Landing pages are the ideal alternative for raising the conversion rates of marketing campaigns and minimising the lead generation cost.

What is the difference between a website and a landing page?

Check out my blog: Landing Page vs Website Page: Key Differences Explained.