Conversion Rate Optimisation (CRO)
What is conversion rate optimisation?
CRO or conversion rate optimisation is the process of analysing and enhancing the user experience of a web page to increase conversions.
How to implement CRO?
The implementation of CRO can differ from audience to audience. A standard CRO procedure includes steps:
- An extensive content audit
- Market research
- Analysis of previous metrics
- Making changes and employing A/B testing
- Testing and repeating till set goal gets achieved.