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A/B Testing

What is A/B Testing?

A/B testing or split testing is a precise way to compare two versions of a web page through consumer response. It is an experiment in which two or more variants of a landing page, email, or any other web page get advertised across various segments of the target audience. The variant that receives the highest positive response from the prospects is the winner and gets utilised for other marketing purposes.

When to do A/B Testing?

Marketers should perform A/B testing when:

  • a landing page is not performing as expected
  • designing email nurturing sequences
  • website redesigning
  • the conversion rate of the web page is low

If you want to know how to perform A/B testing, then check out these blogs:
Beginner’s Guide To Landing Page A/B Testing Framework