What is a content audit?
A content audit refers to identifying and organising all types of content created under a brand’s name. It helps understand the content gaps in the marketing strategy and what data can get repurposed.
What steps should you take to do a content audit?
To execute a content audit, marketers need to:
- Define a goal
- Decide content categories (example ToFu, MoFu, BoFu)
- Analyse and segment content on all channels (lead magnets, landing pages, social media, website, etc.)