What is a lead magnet?
A lead magnet entices visitors to exchange information with you, such as their email address, name, phone number, etc., in return for a free resource or service. The freebie can be an ebook, a cheat sheet, a checklist, etc. It’s material that raises awareness about your product or service while providing information that helps a potential customer engage and become interested in it.
How many lead magnets you should have?
You can have as many as you want. But if you are just getting started, try creating at least two lead magnets for every stage of the sales funnel.