What is a cold lead in marketing?
Cold leads are consumers who are a part of your target audience but unaware of your brand or have just entered the sales funnel.
How should I approach cold leads?
Lead generation and brand awareness campaigns primarily focus on cold leads and attract them to explore a brand. Companies use lead magnets, landing pages, etc., to identify cold leads and make them enter the sales funnel.
At what stage of the sales funnel cold leads are present?
Cold leads are present at the top of the sales funnel. If you want to know more, then check out this blog- Top Of Funnel Marketing: Examples and Strategies.