Conversion Rate
What is the meaning of conversion rate?
The conversion rate measures the percentage of clients or prospects who have completed a specific action. The action can be booking a discovery call, downloading a lead magnet, making service purchases, etc.
How to calculate conversion rate?
The formula for calculating customer lifetime value is:
![conversion rate formula](https://cdn.prod.website-files.com/60fe9e23f54d6f30554b74a4/65d35a0bf5477e51e6596872_conversion%20rate%20formula.png)