What is B2C?
B2C or business to consumer refers to selling products and services directly to its end consumers. It eliminates middlemen from the whole buying and selling process. B2C enterprises are present in both offline and online channels.
What is B2C marketing?
B2C marketing focuses on making direct sales pitches about the product to the target audience. It approaches the audience with emotionally intriguing marketing campaigns, and the sales cycle is shorter than B2B marketing.