Negative Lead Scoring
In lead scoring, marketers give points to prospects who positively react to marketing efforts. But some attributes like unsubscribing from email lists, unfollowing on social media, etc., amount to the lead losing interest in the brand.
Such online behaviour must get marked with negative scoring so that it can come to attention immediately and marketers take the required actions to rekindle the prospect’s interest.
Lead nurturing is an advanced lead generation topic.
Learn how to do it right with this expert guide: B2B Lead Nurturing: The Ultimate Guide