What is B2B?
B2B or business to business refers to company-related transactions between two organisations. When a manufacturer sells goods to a wholesaler for further distribution instead of selling directly to the individual consumer, it is a B2B transaction.
What is B2B marketing?
B2B marketing is unique as it advertises to target businesses through helpful information and insights about the product or services, rather than going in for sales directly. Corporate decision-makers weigh ROI (return on investment) as a primary factor while purchasing. The B2B marketing funnel caters to such demands and showcases the value of its services through effective content sharing.