Return on Investment (ROI)
Return on investment is the metric used in marketing to determine the profit made by a marketing campaign. A high ROI represents that a campaign is performing well with minimal financial investments.
Its formula is:
![Marketing ROI Formula](https://cdn.prod.website-files.com/60fe9e23f54d6f30554b74a4/64630da94e797d41e6815a6e_Marketing-ROI-Formula.png)
Return on investment is the metric used in marketing to determine the profit made by a marketing campaign. A high ROI represents that a campaign is performing well with minimal financial investments.
Its formula is: