Search Engine Optimisation (SEO)
Search Engine Optimisation is the process of improving the content and visuals of a web page to increase its chances of securing a better search ranking on search engines. It involves tweaking the copy of the webpage and enhancing the interface to make it more user-friendly. SEO helps attract organic or unpaid traffic by producing valuable content that answers common search queries of the target audience.
Some of the best SEO practices are:
- Keyword insertion in content, title, and description.
- Optimise web page’s loading speed
- Use internal and external linking.
- Link Building
- Optimise alt tags