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Search Engine Optimisation (SEO)

Search Engine Optimisation is the process of improving the content and visuals of a web page to increase its chances of securing a better search ranking on search engines. It involves tweaking the copy of the webpage and enhancing the interface to make it more user-friendly. SEO helps attract organic or unpaid traffic by producing valuable content that answers common search queries of the target audience.

Some of the best SEO practices are:

  • Keyword insertion in content, title, and description.
  • Optimise web page’s loading speed
  • Use internal and external linking.
  • Link Building
  • Optimise alt tags