Sales Qualified Lead (SQL)
A Sales Qualified Lead is a prospect that is fit for a direct pitch by the sales team. Such prospects are familiar with the brand, its services and packages and have a high potential of becoming paid clients.
Marketers convert leads into SQL with the help of consistent lead nurturing efforts. On detecting an SQL, it must get immediately shared with the sales team for conversion.
Interested in learning in-depth about lead nurturing?
Check out this guide to become an expert: B2B Lead Nurturing: The Ultimate Guide