Net Promoter Score (NPS)

To understand the customer experience with a brand or service, marketers utilise the net promoter score (NPS). It is a metric that involves a single-question survey that gets shared with customers via emails or appears as a pop-up on the website.

Instead of asking a question that requires a written answer, an NPS survey asks the customers to rate the services on a number scale, usually ranging from 1 to 10. It helps determine loyal customers and the performance of a product or service.