What is lead leakage?
Lead leakage is the progressive loss of leads as they go through the sales funnel. Cold and warm leads are always at a risk of leaking out from sales the funnel if you don’t nurture them or seal the transaction early enough.
How to stop lead leakage?
First, a company must identify the leaking points in their sales funnel with the help of metrics. Implementation of methods like personalised content marketing and multi-channel marketing are the most efficient methods for controlling lead leakage.