What is a hot lead in marketing?
A hot lead is a prospect interested in your services and showcases a positive response to lead nurturing campaigns. Such leads require a little nudge to make the final decision. On detecting a hot lead, they must get directly shared with the sales team.
How should I approach hot leads?
Lead nurturing campaigns that focus on hot leads and share promotional and service-related content with them. Companies use offers and discounts, social proof, competitor comparisons etc., to target hot leads and turn them into paying clients.
At what stage of the sales funnel hot leads are present?
Hot leads are present at the bottom of the sales funnel. If you want to know more, check out this blog- Nurture Bottom of the Funnel Leads With These Strategies.