What is the decision stage of the sales funnel?
The decision stage is the third stage of a sales funnel. It focuses on raising consumer confidence in the brand and helping them make informed decisions.
What is the buyer doing during the decision stage?
Buyers at this stage are talking to your sales team, visiting competitor sites, and exploring their options.
What should I share at the decision stage?
Content showcasing the USPs and social proof should get shared at the decision stage. A quick comparison table of your and your competitor helps provide valuable information to the prospects and keeps the decision-making process transparent.
Check out this video to know more: