What is the consideration stage?
The consideration stage is the second stage of a sales funnel. It focuses on delivering content to the target audience that suggests your product or services as a viable solution to their problems.
What is the buyer doing during the consideration stage?
At the consideration stage, the prospect is completely aware of their problem and your brand. They are looking for offers and options that will help solve their problems.
What should I share at the consideration stage?
The content shared at the consideration stage must include:
- Case Studies
- Services specification sheet
Check out this video to know more: