What is bounce rate in marketing?
Bounce rate refers to the percentage of visitors that visit a single page on a website but do not engage with it or explore the site any further.
The formula for bounce rate is:
What does a high bounce rate mean?
A high bounce rate means that the web page is not meeting the expectations or demands of the visitor. It can arise due to many reasons, which include:
- bad content
- messy layout
- hard to navigate
- long web form
Does bounce rate effects SEO?
Google does not use bounce rate as a ranking factor in search results. But marketers should use bounce rate to understand how effective is their content and strengthen their content marketing efforts.