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Bounce Rate

What is bounce rate in marketing?

Bounce rate refers to the percentage of visitors that visit a single page on a website but do not engage with it or explore the site any further.

The formula for bounce rate is:

bounce rate formula

What does a high bounce rate mean?

A high bounce rate means that the web page is not meeting the expectations or demands of the visitor. It can arise due to many reasons, which include:

  • bad content
  • messy layout
  • hard to navigate
  • long web form

Does bounce rate effects SEO?

Google does not use bounce rate as a ranking factor in search results. But marketers should use bounce rate to understand how effective is their content and strengthen their content marketing efforts.