Buyer Persona

What is a buyer’s persona?

A buyer’s persona represents your ideal customer. It focuses on a specific set of audiences that will benefit from your services. In marketing, it can become hard for companies to advertise to a large audience. To solve this problem, buyers’ personas get created so companies can implement targeted marketing and aim for better results.

What kind of information appears in a buyer’s persona?

A company can have multiple buyers’ persona based on the targeted industry. Information required for creating a buyer persona differs from sector to sector.

Some standard information required for developing a buyer persona is:

Goals
Challenges
Roles