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Link building remains one of the best ways to turbocharge your SEO strategy and climb the search rankings. Marketing agencies realise this and want to make it a core part of their services - there’s just one small problem.
Creating and running multiple link-building campaigns is tough.
You need to acquire multiple high-DA backlinks for numerous clients, which requires an absurd amount of outreach work. It’s not something every marketing agency is capable of doing in-house, which is why you’re looking for the best link-building services.
Luckily, you’ll discover loads of options - but which ones are the best of the best? This guide will make your decision easy by walking you through the absolute best link-building services for marketing agencies at this moment in time.
1. Fatjoe - The Best Overall Link Building Service
Fatjoe was founded in 2012 and has grown to become one of the biggest link-building agencies out there, commanding thousands of clients from all over the world. It sits atop our rankings because it does a lot of simple things better than any other link-building service.
When you establish link-building campaigns for clients, you need the perfect mixture of quality and quantity. A high quantity of high-quality backlinks will position any website near the top of SERPs, and fatjoe excels at delivering both for marketing agencies. The key feature behind this is its Blogger Outreach program, which means fatjoe will work with hundreds of bloggers in various niches from all over the world. This close relationship allows for excellent link placements - and your clients can feel safe in the knowledge that they’re actually getting backlinks from relevant niches, too.
The service is already exceptional, and then you factor in the price schemes. You can order placements from as little as £60/$85, and you get to select the domain rating depending on your needs. It’s as close to the perfect link-building services as you’ll find, though it may not be ideal if you’re searching for a bespoke option.
2. LinkBuilder.io - Brilliant For Bespoke Link Building
LinkBuilder.io positions itself as a specialist link-building agency that builds incredible backlinks to improve search rankings. It’s currently trusted by many leading SEO managers around the world and utilises a process-driven approach to find and place backlinks on sites within your client’s niche.
Its bespoke nature is the main reason it makes this shortlist; all of its clients receive a full consultation where the LinkBuilder.io team will develop a custom strategy. It ensures that you can craft a strategy to work for your clients by using the service to locate high DR backlinks with the utmost relevance.
They use a great outreach strategy to establish websites and blogs for backlinks, though it’s not quite as extensive as fatjoe. There’s also a rather massive price jump between this and other services, so it’s not ideal for smaller marketing agencies - the lowest monthly price is $2,999 per month!
3. ZipSprout - A Great Local Link Building Service
You’ll have clients that depend on local search traffic, and ZipSprout is a wonderful link-building service to help with this. It’s designed to help you find the most relevant backlinks by connecting you to companies and other organisations in your clients’ local areas. They do this in a genius way by reaching out for sponsorship opportunities to get your links on the right local pages.
The result is an uber-local link-building strategy that helps your clients appeal to a more regional audience. It’s arguably the best service if you’re working with clients who depend on Google Maps exposure or general local searches.
However, as excellent as its link-building service is, it’s only relevant for a specific type of client. Marketing agencies won’t have a lot of success using ZipSprout for general link-building campaigns - or for generating mass amounts of links in a short space of time.
4. RiSEO - A Good Variety Of Link Building Services
RiSEO is a UK-based link-building agency with a splendid choice of services for marketing agencies. Unlike some of the companies on this list, RiSEO provides different ways for marketing agencies to acquire link-building services. Its “Pillars” service is the ideal starting point if you want to deliver link-building to one or two clients. It’ll give in-content contextual links to any site, so the site starts building authority.
The “Link Outreach” service is a typical link-building outreach service that involves working with bloggers to create content with natural backlinks to your client’s pages. The “Pillars Boost” service helps you order up to 250 posts on high-DA sites, while the “Niche Edits” offering generates backlinks on previously published blog posts.
Prices are relatively affordable and competitive, though RiSEO doesn’t really offer that bespoke of a service. It’s comparable to fatjoe, only with less experience and link-building on a slightly smaller scale.
5. Rhino Rank - Good For Visual Links
Rhino Rank helps marketing agencies work with clients to grow their businesses through tailored link-building strategies. It provides most of the same services as the other companies on this list, yet we’ve included it because of the Visual Links offering.
As well as generating backlinks through guest posts and curated links, Rhino Rank helps you diversify your link profile with images. It’s a fairly unique service that will give your clients a nice little boost because you’re getting high-quality backlinks in authoritative content.
Final Thoughts
Partnering with a link-building agency will be one of the best B2B marketing tools you can use in 2025 and beyond. All of the options on our list come with pros and cons, yet they’re exceptionally good at what they do. Have a look around and compare the different services until you find one that suits your needs.
