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Propel Your B2B Lead Generation with Expert Consulting

Gain strategic marketing leadership and industry-proven expertise. Amplify your impact and achieve your business objectives faster.

Why it's a good idea to bring a new perspective?

Waseem Bashir in classroom.

As a B2B business, you understand the challenges of scaling and adapting in an ever-changing market landscape. Your marketing efforts play a crucial role in navigating these complexities. This is where a Fractional CMO, or Chief Marketing Officer, comes into play.

A Fractional CMO is a part-time executive who brings strategic marketing expertise to your team without the full-time commitment and cost of an in-house CMO. This flexible role is a powerful solution for businesses seeking to enhance their marketing performance and fuel their growth without overextending their resources.

As your Fractional CMO, I offer a unique blend of strategic insight, operational prowess, and hands-on execution, serving as an extension of your team. With over a decade of experience in the B2B industry, I understand the nuances of your market, the specific challenges you face, and the opportunities that lie ahead.

Whether you're a startup looking to build a robust marketing foundation, or an established enterprise seeking fresh perspectives and strategies, my Fractional CMO services are tailored to your unique needs and objectives. My goal is to boost your marketing performance and impact, helping you achieve measurable results and sustainable growth.

So, let's embark on this journey together, accelerating your business growth and unlocking new potentials through effective and innovative marketing strategies.


Strategic Development:

I craft strategies attuned to your immediate, intermediate, and future triumphs, setting a course for sustained growth.

Campaign Management:

I take the reins on designing, launching, and fine-tuning high-impact campaigns that drive your business forward.

System and Process Alignment:

I act as a bridge, harmonising your marketing and sales efforts through the creation and enhancement of efficient systems and processes.

Leadership and Mentorship:

I guide your marketing team, offering strategic leadership and fostering a coaching environment that nurtures internal success.

Tech and Data Analysis:

I leverage the power of Martech, coupled with data analysis, to automate and optimise your revenue generation.

Team Building:

I don't just hire employees—I build success-oriented teams, focusing on recruitment and retention strategies that foster talent and commitment.
If you found yourself nodding to most of these questions, my Fractional CMO service could be an excellent solution to your marketing needs. Let's have a conversation to explore how I can help your business reach new heights.

What People Say About My Landing Page Expertise


Curtis Keay

General Manager, NEJM Group.
"Waseem is excellent to work with. Highly recommended. I will definitely work with him again in the future."

Neil Beacraft

Director, Sutherland Black Chartered Accountants
“For the first time in 14 years we have a steady stream of leads and can now measure the accurate cost of each new client we gain. We have also gained a lot of knowledge to use in house to continue developing and improving this area of our marketing.”

James Prendergast

General Manager, NEJM Group.
"My expectations were always managed."

Ben Thamos

Director, Sutherland Black Chartered Accountants
"Waseem has strong expertise in his space and his professional approach in executing the project."

Chris Goldberg

Director, Sutherland Black Chartered Accountants
"Great person to work with, great communication and delivered more than my expectations !Waseem truly is a professional , thanks for all your efforts . Will be hiring soon for another project pretty soon."

Oliver Dysell

General Manager, NEJM Group.
"Waseem is the best. I can't recommend him highly enough! He's incredible."
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Are You a Good Fit for This Service?

Do you find it challenging to understand and leverage the latest marketing trends, technologies, and AI for your business? As your Fractional CMO, I stay at the forefront of the evolving marketing landscape, applying insights from AI and emerging technologies to keep your business competitive.
Are you seeking the strategic guidance of a seasoned CMO, without the financial commitment of a full-time hire? I'll bring the wealth of my marketing expertise, tailored to your specific business needs and budget.
Is your business undergoing rapid growth, and you're finding it difficult to scale your marketing efforts accordingly? I specialise in helping businesses like yours align their marketing strategies to support and propel growth.
Are you having a tough time gauging the effectiveness of your marketing campaigns, or leveraging data for informed decision-making? I'll guide you in making the most of technology and data to evaluate your marketing performance and drive decisions.
Does your marketing team lack clear strategic direction, or struggle with optimising campaign performance? I provide the strategic leadership necessary to execute high-performing campaigns and foster continuous improvement.
Take a Quiz
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My Expertise Across Diverse Industries

Throughout my professional journey, I have had the privilege of partnering with a wide spectrum of companies, each presenting unique challenges and opportunities. My experience cuts across both B2B and B2C domains, as well as different sectors within them. Here are some key industries I've served:

B2B Tech Consulting:

Technology forms the backbone of modern businesses. My work with B2B tech consulting firms has involved crafting strategic marketing campaigns that highlight their innovative solutions, helping them stand out in a competitive market and connect with their ideal clients.

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B2B Security Consulting:

In a world increasingly conscious of security threats, I've assisted B2B security consulting firms to communicate their value proposition effectively. My strategies focus on demonstrating their expertise and building trust with potential clients.

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SaaS Companies:

The SaaS model presents unique marketing challenges. Whether in the B2B or B2C space, I've worked with SaaS companies to clarify their messaging, optimise their conversion funnels, and nurture long-term client relationships. My customer-centric strategies have helped these companies to engage their audiences, boost customer acquisition, and improve retention.

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Is Your Business Set for Growth?

Frequently Asked Questions

What can I expect in terms of communication and collaboration with you as a Fractional CMO?
How quickly can I expect to see results from your Fractional CMO services?
How will you adapt your strategies if the initial ones don’t yield the expected results?
Can I upgrade, downgrade, or cancel the service at any time?
What is your experience with implementing AI in marketing strategies?

Experience unprecedented growth in customer acquisition with strategic consulting from a seasoned B2B Lead Generation Consultant.


Hello, I'm Waseem Bashir. With a passion for solving complex problems and a deep commitment to helping businesses grow, I've found my niche in the world of B2B lead generation. As the CEO of Apexure, a dedicated landing page and CRO agency, and the founder of LeadGen, a SaaS business, I've had the unique opportunity to work on a range of projects across various sectors. From startups eager to make their mark to Fortune 500 companies looking to optimise their processes, I've been fortunate to help a myriad of businesses in their quest for growth. My journey in this field spans over a decade, and during this time, I've continually refined my strategies and tools to adapt to the evolving B2B landscape.

My Expertise:

Strategic SOP Development:

As a strong advocate of Standard Operating Procedures (SOPs), I assist in creating detailed SOPs for your marketing activities, ensuring smooth operation and training.

Brand Strategy & Positioning:

Work with me to carve out a unique brand identity that sets you apart from the competition and resonates with your target audience.

Content Repurposing Across Platforms:

Learn how to maximise your content’s value and reach by efficiently repurposing it across different platforms.

Writing Tools & Workflow:

Get insights into my proven tools and workflow to optimise your content creation process.

Profile Optimization for Conversion:

I'll guide you on how to optimise your business profiles to enhance conversions - be it followers, email list building, or sales.

Distribution & Engagement Strategies:

Discover effective strategies for content distribution and engagement to maximise your reach and impact.

Content Production System:

Understand how to develop an effective system for producing high-quality, engaging content consistently.

Organic & Paid Traffic Generation:

Learn how to drive more organic traffic to your website and utilise paid strategies effectively for greater visibility and lead generation.

Content Ideas for Buyer's Journey:

Gain a deeper understanding of your customers' journey and how to tailor content that appeals to them at each stage.

Who I Serve?

I provide expert consultation services to various B2B industries, including tech consulting, security consulting, SaaS businesses, and more. My clients span from the US, UK, Canada, France, Germany, to the Middle East.

Helping great brands win, since 2015


Dan Chevalier

General Manager, NEJM Group.
"Waseem does great work and has stellar communication. Definitely going to Hire again for the Future."

Shyma Vanness

Director, Sutherland Black Chartered Accountants
"Great to work with, communicates well and delivers as defined in requirements"

Marcos Durrant

General Manager, NEJM Group.
"Waseem is amazing in every way. Highly recommended!"

Randall Koerbitz

Director, Sutherland Black Chartered Accountants
"Waseem has strong expertise in his space and his professional approach in executing the project."

Ian Mikayelyan

Director, Sutherland Black Chartered Accountants
"Great person to work with, great communication and delivered more than my expectations !Waseem truly is a professional , thanks for all your efforts . Will be hiring soon for another project pretty soon."

Dan Chevalier

General Manager, NEJM Group.
"Waseem does great work and has stellar communication. Definitely going to Hire again for the Future."
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Overcoming B2B Marketing Challenges with Expert Consulting

B2B marketing presents its own unique set of challenges, and as an experienced B2B Lead Generation Consultant, I understand these obstacles intimately. Here are some common challenges faced by businesses and how my consulting services can help you overcome them:

Building a Consistent Lead Pipeline:

Lead generation is the lifeblood of any B2B business. But building a consistent pipeline of qualified leads can be challenging. I can help you establish effective strategies and utilise my proven SOPs to ensure a consistent flow of leads into your pipeline.

Creating High-Performing Content:

Content is king in the realm of B2B marketing, but creating content that truly resonates with your target audience and drives them to action can be a daunting task. With my expertise, you'll learn how to repurpose your content effectively across platforms, optimise your writing workflow with advanced tools, and generate compelling content ideas for different stages of the buyer's journey.

Lead Generation Basics:

Understand what B2B lead generation is, why it's crucial for your business, and how to approach it strategically.

Navigating the Complex B2B Buyer’s Journey:

The B2B buyer's journey can be a complex maze with multiple decision-makers and longer sales cycles. I can guide you in understanding this journey more deeply, tailoring your content and strategies to appeal to your prospects at every stage, and ultimately driving them towards conversion.

Optimising Profiles for Conversion:

Whether it's gaining more followers, building an email list, or driving sales, optimising your business profiles for conversions is crucial. I will advise on how to tweak your profiles to maximise conversions, helping you make the most of every touchpoint with potential customers.

Driving Both Organic and Paid Traffic:

Getting visibility in the crowded digital space can be challenging. I can equip you with effective strategies to increase organic traffic to your site and utilise paid tactics to your advantage, ensuring your business gets the visibility it deserves.

Facing any other challenges not listed here? Get in touch for a personalised consultation.
Schedule a Consultation
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Companies I've Worked With

Over the years, I've had the privilege of working with a diverse range of companies, offering my insights and strategies to aid their growth journey. Here are a few of the organisations I've been fortunate to consult:


Collaborating with this dynamic digital agency, I've helped refine their lead generation strategies to better cater to their diverse clientele.

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In this cybersecurity-focused firm, I've provided consultation on aligning their marketing efforts with their complex sales cycle, ultimately enhancing their lead generation capabilities.

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As a partner in growth, I've assisted GrowthStudio in developing and implementing an effective B2B lead generation strategy that complements their innovative business model.

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Working with this financial powerhouse, I've helped streamline their lead generation processes, contributing to their continued success in the highly competitive finance industry.

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In my consulting role with this globally recognized B2B marketing agency, I've provided insights into refining their lead generation strategy, contributing to improved client satisfaction and business growth.

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My experience with these companies and many more has given me a deep understanding of the challenges and opportunities inherent in B2B lead generation. If you'd like to join this list of successful collaborations, I would be thrilled to discuss how we could work together.


I offer different pricing models to suit your needs:

Monthly Retainers:

From £5,000  per month for a dedicated number of hours and tasks.

Project-Based Retainers:

From £7,000 per project, price depending on the project scope and complexity.

Time-Based Retainers:

From £200 per hour for ad hoc consultations and projects.
Book a Discovery Call
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Frequently Asked Questions

Can you work with our existing marketing team?
How can lead generation consulting service benefit my business?
What types of businesses can benefit from B2B lead generation consulting services?
How does the lead generation process work with consulting services?
What can I expect in terms of results and ROI from lead generation consulting services?
Ready to elevate your B2B lead generation?
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Elevate your brand and reach your target audience effectively with our comprehensive Content Marketing Strategy.

Hello, I'm Waseem Bashir, the CEO of Apexure and LeadGen, and I specialise in helping businesses thrive in the digital arena. Through my Content Marketing Consulting service, I aim to share my knowledge, tools, and best practices with you, empowering you to create impactful content that resonates with your audience and drives results.

Service Overview:

Whether you're a start-up seeking direction or an established business wanting to refresh your content marketing approach, I am here to help you. The consulting service includes:

Content Marketing Strategy:

Develop a robust content marketing strategy tailored to your business needs and goals.

Target Audience Identification:

Understand who your ideal customers are and create personas to ensure your content resonates with them.

Content Types and Formats:

Explore various content types and formats that will work best for your business and audience.

Creating Effective Briefs:

Learn how to create detailed briefs for consistent content production.

Content Creation:

Master the art of crafting compelling blogs, news pieces, case studies, and more.


Understand how to optimise your content to increase visibility and reach on search engines.

Publication and Promotion:

Discover best practices for publishing and promoting your content effectively.

Lead Generation Ideas:

Uncover innovative ways to convert your audience into leads through your content.

Systems and Checklists:

Gain access to our proven systems and checklists for seamless content marketing operations.

ChatGPT Prompts:

Leverage AI technology to automate and streamline your content creation process.

Tech Stack:

Get insights into the technology and tools we use for efficient content marketing.

Helping great brands win, since 2015


Marie Crice

General Manager, NEJM Group.
"Fantastic experience with Waseem. He took the time to listen and analyse what my business needed and delivered an exceptional landing page on time. The greatest experience that I had with Waseem was the communication. He always took the time to explain and show things to me I didn't understand and responded promptly."

Osama Sulieman

Director, Sutherland Black Chartered Accountants
"This guy really knows his stuff and is delightful to work with."

Mark Barriga

General Manager, NEJM Group.
"Beyond coming up with a professional and what we hope will be an effective landing page, Waseem was very helpful in taking us through the steps and helping us to understand what aspects are most useful. We will definitely work with him again on our future pages and for other businesses."

Marie Crice

General Manager, NEJM Group.
"Fantastic experience with Waseem. He took the time to listen and analyse what my business needed and delivered an exceptional landing page on time. The greatest experience that I had with Waseem was the communication. He always took the time to explain and show things to me I didn't understand and responded promptly."
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How It Works:

Setup (One-off):

The journey starts with setting up the content marketing foundation tailored to your business.

Training (One-off):

Once the setup is complete, we provide comprehensive training to ensure you understand how to manage your content marketing.

Done for You With You (Retainer):

After training, we will continue to support you, guiding and implementing alongside you, ensuring your content marketing is consistently performing at its best.


Setup (One-off):

This involves developing a content marketing strategy, creating audience personas, defining content types and formats, keyword research, and creating a content calendar.
Fee: £5,000

Training (One-off) optional:

This will be a comprehensive training course designed to empower you and your team to execute your content marketing strategy effectively. The course covers creating content briefs, content creation, SEO basics, publication and promotion strategies, lead generation ideas, and using our systems, checklists, and tech stack.
Fee: £8750

Done for You With You (Retainer):

This is a monthly service where we provide ongoing support, help you implement your content strategy, review performance, and adjust strategy if needed. It's essentially a partnership where we work alongside you to ensure your content marketing continues to evolve and drive results.
Fee: £3,200 per month
Book a Discovery Call
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Frequently Asked Questions

What does your Content Marketing Consulting service include?
Who is this service for?
How is the 'Done-With-You' service different from the Strategy Setup and Training?
How long does it take to see results?
What can I expect from your Content Marketing Consulting service?

Ready to take your content marketing to the next level?

Get in touch with us today to start your content marketing revolution.
Book a Call
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