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B2B Lead Generation coaching

Empower Your Team for Success

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Master the art of lead generation, enhance your marketing strategies, and skyrocket your business growth with expert coaching

Who Am I?

My name is Waseem Bashir. With a Masters in Software Engineering from the University of Manchester and over 5 years of experience with companies like Trafigura, BNP Paribas, Hitachi Consulting, American Express GBT, and Rocket Money, I bring a unique blend of technical know-how and strategic acumen to the table.

I've spent over a decade in the B2B industry, boosting businesses considerably through organic and paid media, as well as managing conversion rate optimization projects. As the founder and CEO of landing page and CRO agency Apexure, and SaaS business LeadGen, I've had the pleasure of partnering with startups to enterprise clients across various industries.

Now, I'm here to offer my expertise in B2B lead generation to empower your teams to drive results and business growth.

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What's on Offer?

I provide two primary services under B2B Lead Generation Coaching:
Management and Marketing Team Coaching:

I work directly with your management and marketing teams to teach them effective lead generation strategies. These sessions can be done virtually or in-person, depending on your preference and location.

Live In-Person Corporate Training:

I conduct in-depth, in-person training sessions for your corporate teams. These sessions are designed to educate your teams about B2B lead generation, from basic concepts to advanced strategies.

What's Included Pricing
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Who is this For?

From B2B tech consulting to B2B security consulting, and from B2B SaaS to B2C SaaS companies, I work with a diverse range of businesses. If your teams need a clearer understanding of lead generation strategies, want to improve their current tactics, or are struggling to generate quality leads consistently, this coaching service is for you.

What's Included?

Building Personas and Ideal Customer Profiles (ICP):

Learn how to create detailed buyer personas and ICPs to understand your target audience better and tailor your lead generation strategies effectively.

Crafting a Strong Value Proposition:

Understand how to create a compelling value proposition that clearly communicates the unique value your business offers to its customers.

Content Marketing using Blog and Industry Insights:

Learn how to leverage your blog and industry insights for effective content marketing. Understand how to create engaging, relevant content that attracts and nurtures leads.

AI-Powered Blog Publishing System:

Get introduced to AI and how it's transforming lead generation strategies. Learn how to leverage AI for blog publishing and other aspects of your marketing.

Lead Generation Basics:

Understand what B2B lead generation is, why it's crucial for your business, and how to approach it strategically.

Advanced Lead Generation Strategies:

Learn advanced strategies, including content marketing, SEO, email marketing, social media marketing, and AI-based lead generation tactics.

Effective Use of Tools and Platforms:

Learn how to leverage lead generation tools and platforms effectively, such as LinkedIn, HubSpot, and other Martech solutions.

Data Analysis and Optimization:

Understand how to analyse your lead generation data, use it to gain insights, and optimise your strategies for better results.

Hands-On Workshops:

Participate in workshops where you'll get to apply what you've learned in real-life scenarios.


The coaching program spans over 12 weeks, with weekly sessions. Each session is approximately 2 hours long. This gives enough time for in-depth learning, practical application, and question-answer rounds.

Helping great brands win, since 2015


Sidney Vanness

General Manager, NEJM Group.
"Waseem does great work and has stellar communication. Definitely going to Hire again for the Future."

Mark Ross

Director, Sutherland Black Chartered Accountants
"Great to work with, communicates well, and delivers as defined in requirements"

Randall Walton

General Manager, NEJM Group.
"Waseem is amazing in every way. Highly recommended!"

Sidney Vanness

General Manager, NEJM Group.
"Waseem does great work and has stellar communication. Definitely going to Hire again for the Future."
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Why Choose My Coaching Services?

Here are just a few reasons why my B2B Lead Generation Coaching service stands out:


With over a decade of experience in the B2B industry and a successful track record with Fortune 500 companies, I bring tested and proven expertise to your teams.

Personalised Training:

Every business is unique. I offer personalised training sessions tailored to your specific business model, industry, and lead generation goals.

Continuous Support:

My support doesn't end when the training session does. I provide continuous coaching to help your teams implement what they've learned and navigate any challenges they encounter.

Result-Driven Approach:

I'm committed to empowering your teams not just with knowledge, but with practical, result-driven strategies that will have a real impact on your business growth.

The Tools of the Trade

In my coaching program, i don't just teach you the strategies for successful B2B lead generation; i also familiarise you with the tools that can make your efforts more effective and efficient. Here are some of the key tools i'll explore during our sessions:

Lead Generation Tools:

Master industry-leading software like LeadGen App and Convertbox to turbocharge your lead generation process.

Collaboration Tools:

Learn how to harness the power of digital collaboration through platforms like Zoom and Microsoft Teams, ensuring your team can function smoothly no matter where they're located.

Project Management Tools:

Discover how using Trello can keep your lead generation strategies organised and on track.

Content Creation & Management Tools:

Get hands-on experience with AI-driven tools like ChatGPT,, and ContentAtScale to create compelling content that captures your audience's attention and drives engagement.

Analytics Tools:

Understand how to use cutting-edge tools like GA4, Databox, and Heap Analytics to monitor your lead generation performance and make data-driven decisions

SEO Tools:

Learn to use tools like Google Search Console and Ahrefs for effective SEO strategies that can increase your online visibility and attract quality leads.

Conversion Rate Optimization (CRO) Tools:

Explore the benefits of using tools like CrazyEgg and AttentionInsights to improve your website's user experience and boost conversion rates.

By the end of our coaching program, you'll not only have a robust strategic understanding of B2B lead generation but also practical knowledge of the tools that can help you put those strategies into action.

Investment in Your Success

Embarking on this coaching journey represents a significant commitment - both in terms of time and investment. Here's the structure of our program and the associated cost:
In-Person Group Coaching in London

Get the most out of our comprehensive, hands-on, in-person training sessions conducted in London. With each session lasting 4 hours, the complete coaching program, spanning across 6 sessions, will give you a total of 24 hours of intensive coaching.

This opportunity for face-to-face interaction allows for immediate feedback, real-time problem-solving, and in-depth exploration of strategies, customised to your specific business context.

The investment for this in-person group coaching program is £7,200. This price includes all the preparation and travel associated with providing an immersive, high-value, in-person coaching experience.

Book a Discovery Call
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Virtual Coaching

Our virtual coaching program is designed to deliver the same high-quality coaching experience right to your location. Conducted over 12 sessions, each session lasts 2 hours, resulting in a total of 24 hours of expert lead generation coaching.

The convenience and flexibility of this program make it an excellent choice for businesses operating outside of London or those who prefer a more distributed learning schedule.

The investment for this virtual coaching program is £2,208, reflecting a slight discount compared to the in-person coaching to account for the different delivery format.

Book a Discovery Call
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Flexible Payment Options

To make it easier for you to invest in this transformative coaching program, we offer flexible payment options. You can choose to pay in full or opt for a payment plan. Please get in touch for more details.

Frequently Asked Questions

What kind of businesses is this coaching service suitable for?
What if we're based outside London? Can we still benefit from this coaching service?
How interactive are the coaching sessions? Will there be opportunities for questions and discussions?
How long does the coaching program last?
What if we need further support after the coaching program ends?
Can the coaching program be customised to our specific needs and challenges?
How can we sign up for the coaching program?

Ready to Empower Your Teams for Success?

If you're ready to boost your business growth by empowering your teams with effective lead generation strategies, let's get started.
Book a Call
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Empower Your Journey

Experience Transformational Growth

Empower your agency with custom strategies, streamline your operations, and enhance your client portfolio. Let's journey together towards remarkable growth and profitability.

"I'm Waseem, the person behind the success of Apexure, a top-performing digital marketing agency. My journey into the world of marketing was sparked by a passion for understanding business needs, creating effective strategies, and turning ideas into reality.

As my career progressed, I realized my unique ability to decode complex marketing challenges and design innovative solutions. This insight led me to establish Apexure, where we specialized in crafting high-converting landing pages and mastering the art of conversion rate optimization.

But, my vision went beyond running a successful agency; I wanted to share my knowledge and expertise with others in the industry. That’s when I decided to extend my services as a B2B lead generation consultant and a growth coach, guiding agencies towards experiencing remarkable growth and success.

Now, I'm here to help your agency navigate through its unique challenges and lead you towards your dream outcome. Let's work together to expand your client base, increase profitability, and make your mark in the digital marketing world."

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Master Efficiency, Attract Premium Clients, Establish Authority, and Amplify Profits

Whether you're a start-up seeking direction or an established business wanting to refresh your content marketing approach, I am here to help you. The consulting service includes:

Efficient Operation:

Discover How to Streamline Your Agency's Processes: This is where you'll learn the strategies for optimizing your agency's operations, so you can run your business with increased efficiency and profitability.

Thriving Client Portfolio:

Uncover Ways to Attract and Retain High-Value Clients: We'll show you how to attract the kind of clients you've always dreamed of working with and how to keep them coming back for more, helping you build a thriving client portfolio.

Authority Status:

Become a Thought Leader in Your Niche: We'll guide you on how to establish your agency as an authority in your industry, helping you command respect, influence, and premium pricing.

Scalable Business Model:

Learn How to Structure Your Agency for Growth: In this part, we'll delve into how to structure your agency in a way that it's set up for scale, enabling you to take on more clients without overstretching your resources.

Maximized Profitability:

Optimize Your Business to Maximize Profits: We'll show you how to maximize the profitability of your agency by optimizing operations, attracting high-value clients, positioning your agency as an authority, and setting up for scale.

Work-Life Balance:

Master the Art of Running Your Agency Smoothly Even In Your Absence: Finally, you'll learn how to create systems and processes that allow your business to operate smoothly, even when you're not there, giving you more time to enjoy life outside work.

Helping great brands win, since 2015


Josh Beacraft

General Manager, NEJM Group.
"Beyond coming up with a professional and what we hope will be an effective landing page, Waseem was very helpful in taking us through the steps and helping us to understand what aspects are most useful. We will definitely work with him again on our future pages and for other businesses."

Neil Kjargaard

Director, Sutherland Black Chartered Accountants
"Thanks for all of your help and hard work on this, Waseem! We're excited to start using the new member sign up with our customers."

Rhys Conlon

General Manager, NEJM Group.
“We are a small business and we went with Waseem, and he went above and beyond to help us achieve success! would 100% recommend!"

Bryn Bernard

Director, Sutherland Black Chartered Accountants
"I enjoy working with Waseem, I have come back to him again for additional work because the first piece was so good. The detail and quality we received was great, timeline slipped this time very slightly but this was manageable. Will definitely use again in future."

Thomas Friedman

Director, Sutherland Black Chartered Accountants
“Great communication throughout, very knowledgable, helpful and supportive. Will definitely be working with Waseem again on a regular basis."

Josh Beacraft

General Manager, NEJM Group.
"Beyond coming up with a professional and what we hope will be an effective landing page, Waseem was very helpful in taking us through the steps and helping us to understand what aspects are most useful. We will definitely work with him again on our future pages and for other businesses."
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How It Works:

Initial Discovery Session:

The journey begins with a comprehensive one-on-one session where we dive into your agency's current state and your ultimate goals. This allows me to understand your specific pain points, operational structure, client base, niche dominance, and overall profitability.

Customized Growth Strategy:

Based on our initial discovery session, I'll craft a tailor-made growth strategy for your agency. This strategy will address your operational efficiency, client acquisition and retention, authority establishment, business scalability, profitability optimization, and work-life balance.

Regular Coaching Calls:

You'll receive regular coaching calls where we'll review your progress, tackle ongoing challenges, and continuously refine your growth strategy. These sessions will be interactive and action-oriented, designed to provide maximum value.

Actionable Homework & Assignments:

After each call, you’ll receive a set of actionable tasks to implement the strategies we discussed. This 'homework' is meant to convert the theory into practice and stimulate real change within your agency.

Ongoing Support and Accountability:

Throughout the coaching process, you'll have my unwavering support. I'll be there to answer any queries, offer guidance, and ensure you're accountable for your progress.

Access to Resources and Tools:

You will also receive access to a variety of resources and tools that have been instrumental in growing my own agency. These include SOPs, checklists, software recommendations, and many more.

End Goal - A Transformed Agency:

Our ultimate goal is to create an agency that is streamlined, attractive to high-value clients, positioned as an authority, scalable, profitable, and allows you a good work-life balance.

Remember, this isn't a generic, one-size-fits-all program. It's a tailor-made journey crafted with your agency in mind, offering personalized strategies, continuous support, and tangible results. Let's partner together to take your agency to new heights of success.


Kickstarter Program:

This would be a one-off session aimed at agencies that want a deep dive into their current operation and a customized growth strategy. It includes a comprehensive initial discovery session, a tailor-made growth strategy, and a follow-up session to ensure they're on the right track. Ideal for smaller agencies or those with limited budget.
Fee: £1,500

Essential Program:

This monthly package is designed for agencies ready to commit to regular coaching to transform their business. It includes weekly coaching calls, actionable homework, ongoing support, and access to your resources and tools.
Fee: £3,500 per month

Premium Program:

This is an advanced package aimed at larger agencies seeking an intensive, personalized coaching experience. Alongside all the Essential Program benefits, it includes additional one-on-one time with you each month, priority email support, and quarterly strategy review sessions.
Fee: £5,000 per month
Book a Discovery Call
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Frequently Asked Questions

What exactly is agency growth coaching?
How do I know if your coaching program is right for my agency?
What is the Dream Outcome from the coaching program?
What kind of commitment does the coaching program require?
How much does the coaching program cost?
What if I'm not satisfied with the coaching program?
How soon can I expect to see results?

Ready to take your content marketing to the next level?

Get in touch with us today to start your content marketing revolution.
Book a Call
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